About
Our journey began in 1997 when our visionary founder, Mr. Mohamed Abdelsalam, introduced a groundbreaking retail chain to the Egyptian market. The first AlRayah Market store opened its doors in Nasr City, Cairo, offering a wide range of groceries, bakery items, and top-quality produce.
From the very beginning, we established a reputation for excellence by adhering to strict quality selection standards and providing a truly unique shopping experience. Our commitment was to offer premium-quality products at unbeatable prices, not only to ensure our customers' satisfaction, but also to consistently exceed their expectations.
Today, AlRayah Market has flourished into one of the leading retail chains in Egypt, touching the lives of thousands of customers every day through our various branches spread across the provinces of the Republic.
Milestones of our company include:
- Serving around 30,000 customers per day, which is a testament to the trust and loyalty our customers have placed in us.
- Collaborating with over 300 suppliers, producers, and manufacturers who share our commitment to quality and value.
- Offering an extensive range of more than 15,000 items and commodities, ensuring that our customers find everything they need in one convenient location.
- Employing a dedicated and loyal team of over 1,800 individuals who are an integral part of the Al Rayah family, working tirelessly to deliver exceptional service.
As we continue to grow and evolve, our unwavering commitment remains to provide our customers with the best shopping experience possible. We are grateful for the trust and support we have received throughout our journey, and we look forward to serving our customers for years to come.
Our Vision:
By consistently providing exceptional products and services, we aim to foster long-term customer loyalty and trust. We understand that the key to our success lies in our ability to continuously develop our services to satisfy our customers’ needs. Therefore, we remain dedicated to ongoing improvement, innovation, and expansion locally and regionally.
Our Mission
Our primary objective is to consistently meet our customers’ needs by providing them with a unique shopping experience that is convenient for their preferences. We achieve this by offering a diverse range of quality products at reasonable prices combined with the active involvement of our employees to deliver an exceptional shopping experience that sets us apart from our competitors and ensures our customers’ satisfaction.
Our Core Values
There are several important values that we believe positively shape the future of our business:
· Respect
· Responsibility
· Continuous learning and development
· Flexibility and ability to change
· Teamwork and collaboration
· Innovation
· Sustainability and credibility
Al Rayah Market Family
Recognizing that our people are our most valuable asset, we are dedicated to fostering a motivating environment where they feel valued and supported. We prioritize the recognition, support, training, and development of our staff to unlock their full potential. The diverse range of skills possessed by our employees is one of our greatest strengths and a crucial factor in our sustainable business success.
We firmly believe in empowering our employees to grow and advance in accordance with their skills and performance. We provide them with unwavering support to further their professional development. Skills enhancement is a top priority for us, as we understand that qualified and committed employees are essential for success in the retail industry.
We recognize that customer satisfaction is the cornerstone of our achievements, and our employees play a pivotal role in achieving this goal. To ensure customer satisfaction, we have implemented structured and comprehensive programs designed to enhance and develop the skills of our employees. Through these initiatives, we strive to equip our team with the necessary expertise to deliver exceptional service and maintain our competitive edge in the retail industry
Strength Points
· Reliable fresh food quality
· Wide product assortment
· Expansion in Upper Egypt
Fresh Goods
Our commitment to maximum freshness and hygiene for fresh goods lies in the development and implementation of rigorous quality standards. We continuously strive to utilize cutting-edge technologies that facilitate a safe and efficient flow of goods at a cost-effective rate. By leveraging these advancements, we can ensure that our products maintain their freshness while adhering to the highest standards of hygiene. This approach enables us to provide our customers with the utmost confidence in the quality and safety of the goods they purchase from us.
Wide Assortment
One of the key advantages of Al Rayah Market is our unique capability to curate our product range based on the specific needs of our customers. Our dedicated commercial team plays a crucial role in ensuring that we offer a diverse array of products that align with the preferences of the majority. They continuously update our product list, incorporating new items in response to market dynamics and changes, thereby staying ahead of the evolving trends.
Expansion in Upper Egypt
Our expansion plan is in-line-with the economic growth and development within the governorates, particularly in Upper Egypt, while extending our services to neighboring areas. We strive to ensure convenient accessibility to our branches and offer flexible working hours, enabling us to deliver exceptional services to our valued customers.
Branches
